Copywriting

The Austrian-based premium eyewear brand stands for comfort and quality. I write and proofread B2B and B2C deliverables including brochures, newsletters, press releases, lookbooks, signage, licensing agreements, as well as internal documents for the Silhouette and neubau brands.

Working with the popular New York City department store, I have written product copy for premium and luxury menswear and women's wear including brands like Dolce & Gabbana, Marni, Burberry, Moschino, Jil Sander, and Carolina Herrera for their e-commerce website using Salesforce. Personally handling each garment, and checking each SKU for accuracy, I note all details to give a clear description of each item.

Stanford University's Hoover Institution has published work for a hundred years, promoting economic opportunity and prosperity, while securing and safeguarding peace worldwide. I reviewed manuscripts and wrote marketing book copy with their managing editor for various titles dealing with social, economic, and global politics. This included sales sheet, blue sheet, social, SEO, and flap copy.