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Do you have your Calvins on?
Building Brand Identity
I am responsible for creatively developing hero product franchises, strategy and positioning of Calvin Klein Sportswear and Close to Body (CKU, Sport, Shapewear, Swim) across regions (NA, EMEA, APAC).
From concept to market launch. I help carry products through their entire development cycle working cross-functionally to build brand equity, develop engaging product storytelling and winning campaigns.
Through packaging, global messaging, paid media and signage, I help build 360 product strategies, making sure key product messaging reaches all customer touchpoints.
I have an industry knowledge of fabric technologies, legal and sustainability best practices across regions.
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