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Do you have your Calvins on?
Building Brand Identity
I am responsible for creatively developing the product architecture and positioning for Calvin Klein Sportswear and Close to Body (CKU, Sport, Shapewear, Swim) across regions (NA, EMEA, APAC).
From concept to market launch. I help carry products through their entire creative development cycle working cross-functionally to build brand equity, develop engaging product storytelling and winning campaign messaging.
I have industry knowledge of product and packaging development, global messaging, paid media, signage, technologies and legal and sustainability best practices across regions.
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